Selected work

Because you have to show your thinking

From thought leadership, websites, fund brochures and investment guides to full content strategy and delivery, here’s a selection of work created for wealth managers, pension schemes and investment houses.

Case study • Church of England Pensions Board

Helping clergy take charge of their financial future

The challenge

The Church of England Pensions Board stewards £3.5 billion in mostly defined benefit pension savings on behalf of its members, including more than 7,500 stipendiary clergy. As part of its 'Enabling Choice' programme, the Board announced the launch of a new suite of clergy financial products and services. The goal was to provide support at key life stages that would “put clergy in the driving seat” of their retirement planning journey as well as their overall financial wellbeing.

The approach

Flight to Quality head writer Kevin Dowling led the content. He set the strategy first, five content pillars mapped to real clergy needs, then authored the library behind the hub: guides, product literature and articles. Every piece drew on credible sources, held up against changing legislation, and was organised around the clergy reader rather than the institution.

The outcome

The new financial hub for stipendiary clergy was launched in June 2026 and has already exceeded expectations with a reported 20% of users signing up for the secure portal in the first month. Clergy feedback on content has been warm, praising it for being clear and accessible without oversimplifying the topics covered.

At a glance

Client

Church of England Pensions Board

Role

Content strategy, website content design and UX, and knowledge hub content delivery.

Delivered

7 product suites • 12 clergy guides • 98 articles

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“I am truly appreciative of Kevin's input; his knowledge and expertise in financial communications and content is exceptional.”

Harry Mitchell
Customer Communications Manager, CoE Pensions Board

“I think the tone of these are spot on. Accessible but still bringing us into the scary world of finance.”

Clergy user

“I am increasingly appreciating the work and effort being put into this, but most of all the care and thought behind it.”

Clergy user

“Financial language can often feel exclusive, but these articles acknowledge that individuals are at different stages in their financial journey, which is commendable.”

Clergy user

Close-up of teal quotation marks on black background.

"In my view, what sets Kevin apart is that he doesn't just execute a brief. When we've been stuck in a river of thinking, he's pushed back and challenged us, which has helped us develop a house style that authentically presents us as the company we want to be, rather than just another beige investment company. Kevin's skillset combines craft, reliability and honest pushback, and that is extremely valuable to us."

Matthew Brown, Head of Marketing, Triple Point
"Kevin has a great understanding of how to connect with different audiences, bridging the gap between investment companies, financial planners and investors. I’d be happy to recommend him to anyone in the industry who needs writing support."

Guy Tolhurst, Founder of Intelligent Partnership
"Over the years, what began as a supplier relationship has developed into a genuine partnership, and Kevin has consistently delivered work of the highest quality. He combines excellent writing skills with a deep understanding of investment markets, allowing him to communicate complex ideas clearly and effectively across both fixed income and equities. Just as importantly, he has earned the trust of our investment teams."

Ian Fontaine, Senior Vice President of Marketing, Amova Asset Management
"Kevin is one of the most effective writers I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality."

Mike Piddock, Managing Director, Defaqto
"Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed."

Lothar Mentel, Chief Investment Officer, Tatton Investment Management