Our work
The work behind the words
Content that captures a firm's thinking and sounds unmistakably like them. Here is what that looks like in practice.
Case study • Church of England Pensions Board
Helping clergy take charge of their financial future
The challenge
As part of its 'Enabling Choice' programme, the Board was launching a new suite of financial products and services for around 7,500 stipendiary clergy. All of it needed a knowledge base, built from scratch, to explain everyday money, saving, investing and home ownership to a non-specialist readership.
The approach
Kevin Dowling led the content. He set the strategy first, five content pillars mapped to real clergy needs, then authored the library behind the hub: guides, product literature and articles. Every piece drew on credible sources, held up against changing legislation, and was organised around the clergy reader rather than the institution.
The outcome
The hub is in pilot ahead of a full launch this year, and a defined project has grown into an ongoing partnership. Clergy feedback has been warm, praising content that is clear and accessible without oversimplifying the difficult parts.
The live clergy financehub. Visit the site →At a glance
ClientChurch of England Pensions Board
RoleContent strategy and authoring
Delivered7 product suites • 12 guides • 98 articles
"I am truly appreciative of Kevin's input; his knowledge and expertise in financial communications and content is exceptional."
Harry Mitchell
Customer Communications Manager, CoE Pensions Board
"I think the tone of these are spot on. Accessible but still bringing us into the scary world of finance."
Clergy pilot user
"I am increasingly appreciating the work and effort being put into this, but most of all the care and thought behind it."
Clergy pilot user
Selected work
Websites
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Triple Point Ventures
Website content for the group site
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Brochures and guides
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Investment Guide 2026. View the book →
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Companies worked with
In their words
“Kevin has a great understanding of how to connect with different audiences, bridging the gap between investment companies, financial planners and investors. I’d be happy to recommend him to anyone in the industry who needs writing support.”
Guy Tolhurst
Founder - Intelligent Partnership“Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.”
Lothar Mentel
Chief Investment Officer - Tatton Investment Management“Kevin is one of the most effective writers I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.”
Mike Piddock
Managing Director - DefaqtoWant to be known for more than sounding like everyone else? Let’s talk.
Investment content that’s unmistakably yours.