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Flight to Quality
Home
Services
About
AI policy
Work
Insights
Contact
Content guide
Home
Services
About
AI policy
Work
Insights
Contact
Content guide
What does the new LLM ‘watermark’ mean for marketing teams?
Kevin Dowling 13/08/2026 Kevin Dowling 13/08/2026

What does the new LLM ‘watermark’ mean for marketing teams?

Human-centred content is the way to go - as long as you can prove it.

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Why I launched Flight to Quality (and why now)
Kevin Dowling 06/08/2026 Kevin Dowling 06/08/2026

Why I launched Flight to Quality (and why now)

I created Flight to Quality because I still believe words matter.

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FCA: Investment firms still have a Plain English problem…
Kevin Dowling 02/08/2026 Kevin Dowling 02/08/2026

FCA: Investment firms still have a Plain English problem…

Just 6% of investment disclosure documents are written in Plain English. Crazy, right?

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What AI cannot fake: taking delight in everyday detail
Kevin Dowling 24/07/2026 Kevin Dowling 24/07/2026

What AI cannot fake: taking delight in everyday detail

Being a writer means you never stop learning.

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“We’ll just write it ourselves” and other fanciful tales
Kevin Dowling 03/07/2026 Kevin Dowling 03/07/2026

“We’ll just write it ourselves” and other fanciful tales

Fund managers are choosing AI over human writers…good luck with that!

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Investment content that’s unmistakably yours.

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