What does the new LLM ‘watermark’ mean for marketing teams?
Human-centred content is the way to go - as long as you can prove it.
Why I launched Flight to Quality (and why now)
I created Flight to Quality because I still believe words matter.
FCA: Investment firms still have a Plain English problem…
Just 6% of investment disclosure documents are written in Plain English. Crazy, right?
What AI cannot fake: taking delight in everyday detail
Being a writer means you never stop learning.
“We’ll just write it ourselves” and other fanciful tales
Fund managers are choosing AI over human writers…good luck with that!